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31 JUL 2010
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Integrated Marketing Solutions
Wise believes that a successful marketing campaign is made up of a multi-channel approach. Wise understands emerging trends, technologies and new marketing approaches that can help guide your clients. We can help you uncover key customer insights and develop demand generation, direct response and relationship marketing programs to connect to your customers.

We are strategic problem solvers. We are in a unique position to combine user insight, and digital marketing technologies to drive success. Simply put, if you are looking to maximize marketing efficiencies for your customers through integration and automation, Wise can help!
Personalized URL's
Capture Attention, Drive Online Interaction, Engage in Dialogue and Increase Sales!
  • Enhance direct mail response rates
  • Improve campaign measurement
  • Drive down cost per lead
  • Increase sales activity
A personalized URL is a web page or microsite that is tailored to an individual visitor through the use of variable fields and pages that re- linked to a database that contains information about each potential visitor. A common example of a PURL is a web page with a URL such as www.JoeSmith.mypurl.com in which Joe Smith is the recipient who receives a direct mail or email message that encourages him to visit the web page. Each web address is unique to the recipient, as is the content of the web page. PURL techniques are similar to those used in variable data printing. Often, the two are used together. The personalized nature of a PURL campaign can create a more direct relationship with a member of a target audience.

If used effectively, PURL campaigns report increased levels of response rates as compared to traditional direct-mail and email campaigns.
A PURL campaign allows for a very detailed level of tracking, providing the customer with better information with which to target their members or prospects.
Target Marketing
Our target marketing strategies help you reach new prospects and ultimately bring more people into your business that look just like your best customers. Target marketing pinpoints your efforts and increases your effectiveness by aiming your message directly at the specific customers you want to reach. By combining our database management capabilities with effective mailing and marketing services, Wise can help identify, locate and contact customers in specific market segments to increase your sales numbers or improve your overall customer satisfaction.

CREATE A CUSTOMER PROFILE
Wise can create a profile of your ideal customer by gathering available demographic information on your current customers. We use this profile to develop a marketing program tailored to the prospects that most closely resemble your current customers. Otherwise known as "Data Mining", Wise is an expert at helping you determine your best customer, then using that information to locate your most qualified prospect.

GATHER INFORMATION
We can help you find prospects according to demographic indicators such as age, income, education or other information such as interests, hobbies or buying habits. We can also identify prospects within specific geographic areas based on criteria such as zip code, census tract or block group.

PERSONALIZE YOUR MESSAGE
Using our database management services and our automated document processing capabilities, we can personalize your marketing campaign by printing specific messages or by using intelligent inserting. This allows you to selectively insert flyers or brochures according to each customer’s profile.

ANALYZE YOUR PROGRAM
Wise can track individual customer responses integrated with other mediums offline and online, and the results are compiled in a post-program analysis that shows exactly where your marketing efforts succeeded.
Database Management

Wise helps you manage your information more effectively through our database management services. This ensures your customer database is accurate and informative, providing the opportunity to promote customer loyalty, increase sales and maximize your marketing budget. Our programs are capable of finding and eliminating all duplicates. We help you customize your lists using elaborate selection criteria and matching logic that allow you to parse information by specific conditions.

  • Data Mining
  • Manage Lists
  • Append Information
  • Eliminate Duplicates
  • Maintain Your Lists
  • List Gathering
  • List Verifying
Email Marketing

As a marketer, email is one component of the integrated marketing solution. Email marketing provides a cost effective way to strengthen customer relationships, increase sales and maximize marketing investments. Whether you need to deliver a monthly email newsletter for your customers or send thousands of real-time transactional messages for your customers, Wise can help meet your needs from design to execution.